
About a month ago, the marketing team, which I head, was asked to conduct some market research on our competitors sites, and learn what works for them, and what doesn't in an effort to improve on our sites efficiency.
Initially, we felt that we were going to uncover features of other's sites that were visually pleasing or a message / graphic that worked better than others, but in the research, my researcher who heads up marketing overseas stumbled across iSpionage.com and shared her finding with me.
She was very baffled at why our site's Top 10 Organic Competitors primarily had nothing to do with us, and more about job hunting sites. After studying the data, it became extremely clear that our site had few valuable Organic or SEL Keywords.
Our top Organic keyword was "software vacancy" and it was pulling so strong that this was why our site was being seen as competing with jobs sites.
The only problem is that we don't sell to people looking for jobs !!! It was your site that proved to us how poorly our site was being seen by the various search engines. Our Google Ads were working, but people weren't finding us with organic searches, and thus, our search engine optimization efforts needed a major makeover - which is in process. What our marketing research uncovered was a Golden Nugget - and that nugget was the data that iSponiage.com provided.
It was a major turning point for our company marketing efforts. Thank you very much for the valuable service that you provide. I have found no other tool that provides the kind of data that you provide. I have shown it to many of my peers in the technology sector, and all have been equally surprised at the research data that is provided - and at a very fair price. Keep up the good work.
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Phil Parker, Director of Global Marketing, ELEKS Software